Oxford Station Masterplan

Strategic narrative for a major transport-led regeneration and city gateway project.

The opportunity

The masterplan needed a strategic social value and place narrative that could hold together public, cultural and economic ambitions for a major transport-led regeneration and city gateway scheme.

What we did

We shaped the social value and place strategy for the masterplan, articulating how the scheme delivers long-term public, cultural and economic value for the city, and developed stakeholder-facing materials to support that positioning.

Why it mattered

The project gained a clear strategic narrative and social value framework that made the case for its long-term public value to partners and stakeholders.